We here at Retro-a-go-go! have a love for vintage style far beyond the jewelry, clothing, cars and advertising of the 40′s, 50′s and 60′s. There are many kinds of under appreciated and undiscovered gems of art and design. One of them is vintage toy packaging.
The illustrators and designers that worked on these consumer products are, for the most part, unknown. Their talents are unmistakable. Hand rendered type, logos, graphics and painted illustrations jump out at the viewer. And they had to. Imagine competing for the attention of an adolescent? The graphics had to grab a kid by their imaginations and not let go!
Following are a few examples of toy packaging that still grab us- and won’t let go. We wish we had them in our collection of rare toys- but the images will have to do.













